Why onboarding web2 brands matters?

A story in 2 parts :

Web2 brands have arrived in mass and they choose #ethereum over #solana or others
Web2 brands definitely onboard new people as they have +50% of fresh wallets minting their collection

Details below 👇👇

1/12

https://pbs.twimg.com/media/FcyI4_TaIAEwZQL.png

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<aside> <img src="https://pbs.twimg.com/profile_images/1490815890920771595/vqOjeTA5_400x400.jpg" alt="https://pbs.twimg.com/profile_images/1490815890920771595/vqOjeTA5_400x400.jpg" width="40px" /> maxbrs.sol @Max___Brs: The first good news is that mass adoption is ongoing!

Here is the list of 100 web2 brands I've analyzed which have either already done their drop or have publicly announced it.

You know all these brands and they have an insane reach with millions each

2/12

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More and more people are exposed to NFT
NFT isn't just a degen thing anymore, all serious companies have plans to use it
It creates a massive demand from these companies to hire people with experience in the space, ie YOU 🙂

3/12

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Even #Tezos and #Polygon have performed better. But why does it matter at the end ?

4/12

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@LACOSTE and @adidasoriginals actually got +60% of their mint from wallets which have less than 5 tx

Even burner wallets from web3 community have more than 5tx, so we can consider these are new people's wallets

5/12

https://pbs.twimg.com/media/FcyI7DdaEAELxKc.jpg

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<aside> <img src="https://pbs.twimg.com/profile_images/1490815890920771595/vqOjeTA5_400x400.jpg" alt="https://pbs.twimg.com/profile_images/1490815890920771595/vqOjeTA5_400x400.jpg" width="40px" /> maxbrs.sol @Max___Brs: Of course some web2 brands targeted the web3 audience as their got-to-market strategy and succeeded in doing this.

For example @TIME or @budweiserusa had minters whose wallets had high number of tx, and even 45% with >200 tx for TIME

6/12

https://pbs.twimg.com/media/FcyI79gaMAAS4nM.jpg

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</aside>

<aside> <img src="https://pbs.twimg.com/profile_images/1490815890920771595/vqOjeTA5_400x400.jpg" alt="https://pbs.twimg.com/profile_images/1490815890920771595/vqOjeTA5_400x400.jpg" width="40px" /> maxbrs.sol @Max___Brs: But the majority of these projects have more than 50% of minting wallets with less than 5tx since their creation.

Credit to @nlevine19 for having done these great @DuneAnalytics dashboards !

Hope to see more of these 🙂

7/12

<aside> <img src="https://pbs.twimg.com/profile_images/1498765402641367041/tA45QoxJ_400x400.jpg" alt="https://pbs.twimg.com/profile_images/1498765402641367041/tA45QoxJ_400x400.jpg" width="40px" /> Noah Levine @nlevine19: Created a comprehensive dashboard on the IRL Brand NFT landscape. Crazy to see how lucrative NFTs have been for some of the largest brands. #dune #web3 #NFT

dune.com/kingjames23/nf…

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The Solana ecosystem has reached a state of maturity that can rival with ETH, we now have all the tools and support to embrace their on-boarding: solid marketplaces, WL management, Treasury management, Dynamic NFTs, Lending/Borrowing, etc.

8/12

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<aside> <img src="https://pbs.twimg.com/profile_images/1490815890920771595/vqOjeTA5_400x400.jpg" alt="https://pbs.twimg.com/profile_images/1490815890920771595/vqOjeTA5_400x400.jpg" width="40px" /> maxbrs.sol @Max___Brs: I haven't seen many ambitious and successful web2 implementation yet in web3 (prob except @Nike)

And I'm sure that the Solana blockchain can actually unlock more potential that web2 brands haven't seen yet due to ETH constraints

9/12

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